What if Google was Just an Ad Server

Posted on | June 10, 2010 | No Comments

Thinking about the importance of relevant and interesting content to your website, as discussed in the article “I’ve Been Blogging All Wrong”:

What if Google was just an advertisement site.  What if the only thing you got when you clicked on the site were paid ads?

What if there were no search results?  What if there was no information of interest to you?

Would Google have become the biggest thing on the internet?

What if Facebook were nothing but the ads on the side?

Would you go there for any reason?

For that matter, what if television stations broadcast nothing but a continuing stream of ads; no programs, no reality TV, no sitcoms, no sports, no dramas, no news. 

Would you watch it?  Would you seek it out?

Only goes to show how important relevant, interesting, informative content of value to your target viewers is on a website or blog.

Make sure that your communications with your clients isn’t just one big “BUY ME” pitch.  How can you make your website, your blog, or even your email marketing of value and interest to your potential customers. How can you establish yourself as an expert, as totally in alignment with their needs, their personae, almost like you were inside their heads?

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