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Portrait Studio Marketing

Marketing Resources for the Portrait Photographer

What You Can Learn from Roger Ebert

Posted on | June 12, 2010 | No Comments

I subscribe to a number of different marketing related blogs, and one of them is the Copyblogger.com.

They recently posted  an article entitled ” What All Content Creators Need To Learn From Roger Ebert“.

The article makes some great points that apply directly to what we do, regardless of copywriting.

Focus on what you do well; do it long an vigorously

Use your Life Experiences to fuel your work.  Be forthright and frank whenever you talk about yourself

Let your passion carry yourself through hardships.  Let your passion spill into your content [or your creation of portraits]

The article is worth a few minutes to read, especially if you ever start to feel sorry for yourself as we slodge our way through the current economic downturn.  You’ll find it inspiring and I think DEAD ON.

Writing these articles has turned out to be one of my sweet spots.  It’s something I’m passionate about, and I hope it spills over into what I create and share with you.

Our new website – Footprints On The Heart - is a reflection of several of my passions.  As the author of this article states in one of his final points “If even a fraction of that passion spills into your content, the potential to build your audience and develop true fans is huge.”  I’m hoping that is the case with both my projects.

 

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