“Disable Any Pop-up Blockers”

Posted on | July 3, 2010 | No Comments

I was checking out my search engine placement for some of my selected terms this evening, and came across a listing for someone I hadn’t heard of before. So I clicked on his website, and came to his Flash opening page (mistake number 1).

To actually see anything, you had to get past the landing page (mistake number 2). But in order to do so, the site advised “Please disable any pop-up blockers” (mistake number 3).

Don’t inconvenience me by making me change the configuration of my machine just to see your website. I might not even know HOW to disable my pop-up blocker. In all likelihood, I’ll just hit the back button and go on to the next website in the search listing.

There’s a great little book out called “Don’t Make Me Think”, which is all about how to structure your website to make it easy for people to visit. Disabling a pop-up blocker is certainly making the viewer think.

Make you’re website easy to navigate, intuitive to follow – both directions. Don’t make people guess how to find the information they might be looking for.

Website marketing is one of the top methods we have in our arsenal these days, and it’s important that your website be very effectively designed and implemented.

And, PLEASE – Don’t Make Me Think

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