Comments for Portrait Studio Marketing http://portraitstudiomarketing.com/blog Marketing Resources for the Portrait Photographer Wed, 06 Apr 2011 15:53:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on My success with Groupon by Carolyn Schneider http://portraitstudiomarketing.com/blog/advertising/my-success-with-groupon/comment-page-1/#comment-5014 Carolyn Schneider Wed, 06 Apr 2011 15:53:11 +0000 http://portraitstudiomarketing.com/blog/?p=585#comment-5014 Cindy, you didn't say what the Groupon cost was for what you were offering? Cindy, you didn’t say what the Groupon cost was for what you were offering?

]]> Comment on My success with Groupon by Fred Molesworth http://portraitstudiomarketing.com/blog/advertising/my-success-with-groupon/comment-page-1/#comment-5013 Fred Molesworth Wed, 06 Apr 2011 14:54:34 +0000 http://portraitstudiomarketing.com/blog/?p=585#comment-5013 That's great feedback Cindy. Thanks for sharing that. I'm going to be interested to see what our experience is. That’s great feedback Cindy. Thanks for sharing that. I’m going to be interested to see what our experience is.

]]> Comment on My success with Groupon by Cindy Sherman http://portraitstudiomarketing.com/blog/advertising/my-success-with-groupon/comment-page-1/#comment-5012 Cindy Sherman Wed, 06 Apr 2011 01:12:17 +0000 http://portraitstudiomarketing.com/blog/?p=585#comment-5012 We offered our first Groupon last August with the sale of 67 groupon coupon's. Our pricing is structured like Fred's, we can give sessions away. In the groupon we gave away a session, 4 low rez watermarked jpegs for electronic use only (4x6 @72 dpi}, one 5x7 and 2 4x6's. The jepgs are of the same images selected for printing plus one. The jpegs included are no different than what we post on our blog and facebook, easily copied both places. Considering the advertizing costs to acquire a new client, we track each one at costing us about $150, we are happy to give away the prints for the opportunity to show them what we do. We had 4 people take the coupon offer and that is all. Three people purchased less than $100 in portraits, and the rest spent just like our average client. Our second Groupon ran the end of February. These clients are following the exact same pattern, most of them simply needed an excuse to come in, something to get them motivated to call. Our winter has been the busiest on record and we are very grateful for the business. Preserving the upsale side is key. We project in the sales room. We offered our first Groupon last August with the sale of 67 groupon coupon’s. Our pricing is structured like Fred’s, we can give sessions away. In the groupon we gave away a session, 4 low rez watermarked jpegs for electronic use only (4×6 @72 dpi}, one 5×7 and 2 4×6′s. The jepgs are of the same images selected for printing plus one. The jpegs included are no different than what we post on our blog and facebook, easily copied both places. Considering the advertizing costs to acquire a new client, we track each one at costing us about $150, we are happy to give away the prints for the opportunity to show them what we do.

We had 4 people take the coupon offer and that is all. Three people purchased less than $100 in portraits, and the rest spent just like our average client.

Our second Groupon ran the end of February. These clients are following the exact same pattern, most of them simply needed an excuse to come in, something to get them motivated to call.

Our winter has been the busiest on record and we are very grateful for the business. Preserving the upsale side is key. We project in the sales room.

]]> Comment on My success with Groupon by Derrik Ollar http://portraitstudiomarketing.com/blog/advertising/my-success-with-groupon/comment-page-1/#comment-5011 Derrik Ollar Mon, 04 Apr 2011 22:30:08 +0000 http://portraitstudiomarketing.com/blog/?p=585#comment-5011 My wife, who has worked for a while as my assistant, is now ready to step up as a full shooter. I think this is a great way to build a new clientele list for a new shooter in the studio. Reduced sales per client? I think that's an OK trade off for helping me break-in a new shooter, and let's face it, the only way to truly get better is with lots of experience. I see this as a win-win opportunity! Thanks for sharing the love, Fred. My wife, who has worked for a while as my assistant, is now ready to step up as a full shooter. I think this is a great way to build a new clientele list for a new shooter in the studio. Reduced sales per client? I think that’s an OK trade off for helping me break-in a new shooter, and let’s face it, the only way to truly get better is with lots of experience. I see this as a win-win opportunity! Thanks for sharing the love, Fred.

]]> Comment on My success with Groupon by Fred Molesworth http://portraitstudiomarketing.com/blog/advertising/my-success-with-groupon/comment-page-1/#comment-5010 Fred Molesworth Mon, 04 Apr 2011 19:59:09 +0000 http://portraitstudiomarketing.com/blog/?p=585#comment-5010 My prices are such that the discounts won't hurt. Profitability is still good, and in this economy, I'd rather have customers in the door with a little smaller margin, than full margin with no customers. Direct mail can still work, because very few people are using it compared to years past. But it needs to be well crafted. I know that most of the direct mail I get gets immediately sorted into the recycle bin without even being opened. I do occasionally open a plain envelope, and I do occasionally look at postcards that I can immediately judge as to their interest. But most anything that I cn quickly identify as junk mail gets tossed. Yellow pages never get used. We don't subscribe to the newspaper any more, which is typical of so many people judging by what's going on in that industry. When ads come on the radio, I switch stations. So many people TVO television so they can skip the ads. Even Email is loosing it's effectiveness as people get overwhelmed by so much crap in their inbox They key marketing pieces in today's world are great web presence with great, relevant content (not just an online sales brochure. As the expers are saying "content is king". Plus Tony Robbins stated in one of his emails the other day "Content and relationships". The other crucial element is referral marketing, both from your customers and from other vendors who serve the same target clientele My prices are such that the discounts won’t hurt. Profitability is still good, and in this economy, I’d rather have customers in the door with a little smaller margin, than full margin with no customers.

Direct mail can still work, because very few people are using it compared to years past. But it needs to be well crafted.

I know that most of the direct mail I get gets immediately sorted into the recycle bin without even being opened. I do occasionally open a plain envelope, and I do occasionally look at postcards that I can immediately judge as to their interest. But most anything that I cn quickly identify as junk mail gets tossed.

Yellow pages never get used. We don’t subscribe to the newspaper any more, which is typical of so many people judging by what’s going on in that industry. When ads come on the radio, I switch stations. So many people TVO television so they can skip the ads.

Even Email is loosing it’s effectiveness as people get overwhelmed by so much crap in their inbox

They key marketing pieces in today’s world are great web presence with great, relevant content (not just an online sales brochure. As the expers are saying “content is king”. Plus Tony Robbins stated in one of his emails the other day “Content and relationships”.

The other crucial element is referral marketing, both from your customers and from other vendors who serve the same target clientele

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