Introduction to SEO Ebook

Hubspot, one of the leading companies in inbound marketing strategies and software for small businesses, has just published and made available for free a new ebook about Search Engine Optimization. If you aren’t optimizing your website for search engines, you’re missing a huge opportunity.  70% of people now use internet searches instead of other sources [...]

Are You Cutting Out Much of Your Potential Website Audience?

This morning, I tried to access the website of a local business on my Ipad. I got the following message: “To enjoy this site, you’ll need to update your Flash Player”, followed by a download button. Followed in turn by “Flash Player not available for your device”. The Ipad (and the Iphone, and the Ipod [...]

“Disable Any Pop-up Blockers”

I was checking out my search engine placement for some of my selected terms this evening, and came across a listing for someone I hadn’t heard of before. So I clicked on his website, and came to his Flash opening page (mistake number 1). To actually see anything, you had to get past the landing [...]

“I’m bawling my eyes out from a PHOTOGRAPHY WEBSITE. Now I understand what you’re talking about!”

Our new site went live yesterday, and we started to introduce it, and our new program to the world.  It’s http://www.footprintsontheheart.com.  The background to this project is contained in some other posts on the PSM blog. I’m encouraged by initial reaction.  Here’s one from another photographer on Pro4um (a teriffic PRO photography forum, if you [...]

What if Google was Just an Ad Server

Thinking about the importance of relevant and interesting content to your website, as discussed in the article “I’ve Been Blogging All Wrong”: What if Google was just an advertisement site.  What if the only thing you got when you clicked on the site were paid ads? What if there were no search results?  What if [...]