Portrait Studio Marketing

Marketing Resources for the Portrait Photographer

What if Google was Just an Ad Server

Thinking about the importance of relevant and interesting content to your website, as discussed in the article “I’ve Been Blogging All Wrong”: What if Google was just an advertisement site.  What if the only thing you got when you clicked on the site were paid ads? What if there were no search results?  What if [...]

Do You Do a GREAT Job Following Up on Leads? Here’s help.

Do you do a GREAT job of following up on all the leads you get? Well, WE DON’T in our studio, and it’s always bothered me. We don’t have a system in place, nor time to do manual follow ups with clients who inquire about our services.  AND I KNOW WE’RE LOSING BOOKINGS AND REVENUE [...]

The Power of the Press

Are you taking advantage of the free publicity you can get from issuing press releases? Most newspapers will print information of special interest that is happening to businesses in their business section. And the strange thing is PEOPLE READ THESE. As an example. Two weeks ago, we submitted a press release and a photograph of [...]

  • What I'm Now Reading

    Planned books:

    Current books:

    • The Referral Engine: Teaching Your Business to Market Itself

      The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

    • Facebook Marketing: An Hour a Day

      Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith

    • Launch: How to Quickly Propel Your Business Beyond the Competition

      Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

    • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage

      Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman

    Recent books:

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  • Recommended Resources, Tools and Reading

  • The PSM Amazon Store

    I've put together an Amazon Store with the contents of my personal marketing and personal development library. These are books I recommend, and by purchasing them through this site, you help us pay the bills.