What You Can Learn from Roger Ebert

I subscribe to a number of different marketing related blogs, and one of them is the Copyblogger.com. They recently posted  an article entitled ” What All Content Creators Need To Learn From Roger Ebert“. The article makes some great points that apply directly to what we do, regardless of copywriting. Focus on what you do [...]

Problem or Opportunity – The Choice Is Yours

Things have changed.  The Cheese has Moved.  The portrait market is much different than it was a few years ago. The digital revolution has had a big impact, no doubt.  According to some statistics I’ve heard, there are as many as four or five times the number of “professional” photogaphers in the marketplace as there [...]

If something’s FREE, does it have any perceived value?

An interesting observation – Over the last several years, we’ve  offered a “free” family session to the families of each of our seniors.    We even sent everyone a certificate for the session along with a letter explaining why it was so important that they use it (basically, your baby is going off to college, and [...]

The Lost Opportunity

How many times have you attended a seminar or convention to listen to a noted speaker, and ended up purchasing the materials right at the seminar because there was a “special deal” only available if you purchased there? What was is that made you act NOW? The materials? They’d have been just as good a [...]