Portrait Studio Marketing

Marketing Resources for the Portrait Photographer

How Do YOU Buy and What Can You Learn From It?

So how do YOU buy? What marketing effects YOUR buying decisions? If you’re looking for a specific product or service how do YOU research it? What marketing tools do you find that motivates YOU? And isn’t it reasonable to think that if you do things this way, so do your customers? I have four “GO-TO” [...]

“Disable Any Pop-up Blockers”

I was checking out my search engine placement for some of my selected terms this evening, and came across a listing for someone I hadn’t heard of before. So I clicked on his website, and came to his Flash opening page (mistake number 1). To actually see anything, you had to get past the landing [...]

“I’m bawling my eyes out from a PHOTOGRAPHY WEBSITE. Now I understand what you’re talking about!”

Our new site went live yesterday, and we started to introduce it, and our new program to the world.  It’s http://www.footprintsontheheart.com.  The background to this project is contained in some other posts on the PSM blog. I’m encouraged by initial reaction.  Here’s one from another photographer on Pro4um (a teriffic PRO photography forum, if you [...]

But WHERE THE HECK ARE YOU?

Normally, I ignore the paid ads on Google, but I was checking out some of my keywords a few minutes ago, and just for fun clicked on one of the paid ads.  It took me to a pretty typical template website, nothing much to recommend the site itself, but what really got to me… NOWHERE [...]

Eye Opening Statistics About Social Media

I’m reading a new book by David Meerman Scott, entitled “World Wide Rave” about how to use social media to spread your word far and wide much faster than traditional forms of marketing.  He speaks at many conferences a year, and he always asks the following four questions: “In the past two months, how many [...]

  • What I'm Now Reading

    Planned books:

    Current books:

    • The Referral Engine: Teaching Your Business to Market Itself

      The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

    • Facebook Marketing: An Hour a Day

      Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith

    • Launch: How to Quickly Propel Your Business Beyond the Competition

      Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

    • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage

      Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman

    Recent books:

    View full Library

  • Recommended Resources, Tools and Reading

  • The PSM Amazon Store

    I've put together an Amazon Store with the contents of my personal marketing and personal development library. These are books I recommend, and by purchasing them through this site, you help us pay the bills.