Eleven Keys to Success in the New World of Portrait Photography

Eleven Keys to Success in the New World of Portrait Photography. The business of Portrait Photography has changed dramatically in the last 5 years. First, we’re dealing with the new economic paradigm that will be the result of the deepest recession since the great depression. We’re likely to see people being much more careful with [...]

Which would you rather be – Henry Ford? Or a Butler?

This post might be somewhat controversial, because the thoughts tend to be counter to the common way of thinking in the portrait industry today.  But here goes anyhow – maybe it will spur some discussion. Which would you rather be?  Henry Ford or a butler….. Check into the discussion on just about any professional forum [...]

Problem or Opportunity – The Choice Is Yours

Things have changed.  The Cheese has Moved.  The portrait market is much different than it was a few years ago. The digital revolution has had a big impact, no doubt.  According to some statistics I’ve heard, there are as many as four or five times the number of “professional” photogaphers in the marketplace as there [...]

If something’s FREE, does it have any perceived value?

An interesting observation – Over the last several years, we’ve  offered a “free” family session to the families of each of our seniors.    We even sent everyone a certificate for the session along with a letter explaining why it was so important that they use it (basically, your baby is going off to college, and [...]

What Does Your Email Address Tell Customers About You?

As I was cleaning up the email database last night, I noticed something very interesting.  There’s a lot of people on the database that don’t have professional email addresses. By professional I mean yourname@yourstudioname.com.  As an example fred@encorephotography.com, which is my email address at the studio. There are lots of ISP based emails, such as [...]