The New Marketing Paradigm – Content is KING

The new marketing paradigm is “CONTENT IS KING”, followed by the recommendation that you write content that is of value to your potential clients, but isn’t full of marketing stuff. People simply ignore ads in today’s world. I’m as guilty of this as anyone, but if all you do is post ads in the guise [...]

How Do YOU Buy and What Can You Learn From It?

So how do YOU buy? What marketing effects YOUR buying decisions? If you’re looking for a specific product or service how do YOU research it? What marketing tools do you find that motivates YOU? And isn’t it reasonable to think that if you do things this way, so do your customers? I have four “GO-TO” [...]

“I’m bawling my eyes out from a PHOTOGRAPHY WEBSITE. Now I understand what you’re talking about!”

Our new site went live yesterday, and we started to introduce it, and our new program to the world.  It’s http://www.footprintsontheheart.com.  The background to this project is contained in some other posts on the PSM blog. I’m encouraged by initial reaction.  Here’s one from another photographer on Pro4um (a teriffic PRO photography forum, if you [...]

What if Google was Just an Ad Server

Thinking about the importance of relevant and interesting content to your website, as discussed in the article “I’ve Been Blogging All Wrong”: What if Google was just an advertisement site.  What if the only thing you got when you clicked on the site were paid ads? What if there were no search results?  What if [...]

I Hate Advertising – Part 2

So, what is the key to successful adverstising in our business? Well, the old rule of advertising is: – Get to the right person -With the right message -At the right time -With the right offer. First of all, we’re very fortunate in that we have a highly identifiable set of potential customers. Of the [...]