Problem or Opportunity – The Choice Is Yours

Things have changed.  The Cheese has Moved.  The portrait market is much different than it was a few years ago. The digital revolution has had a big impact, no doubt.  According to some statistics I’ve heard, there are as many as four or five times the number of “professional” photogaphers in the marketplace as there [...]

If something’s FREE, does it have any perceived value?

An interesting observation – Over the last several years, we’ve  offered a “free” family session to the families of each of our seniors.    We even sent everyone a certificate for the session along with a letter explaining why it was so important that they use it (basically, your baby is going off to college, and [...]

Your USP

One of the things we all should have, in each of our markets (weddings, seniors, families, etc) is our Unique Selling proposition; that which makes us unique from every other studio in our market; that which would cause a customer to cancel their plans to use another studio and come to us once they see [...]