How Do YOU Buy and What Can You Learn From It?

So how do YOU buy? What marketing effects YOUR buying decisions? If you’re looking for a specific product or service how do YOU research it? What marketing tools do you find that motivates YOU? And isn’t it reasonable to think that if you do things this way, so do your customers? I have four “GO-TO” [...]

What if Google was Just an Ad Server

Thinking about the importance of relevant and interesting content to your website, as discussed in the article “I’ve Been Blogging All Wrong”: What if Google was just an advertisement site.  What if the only thing you got when you clicked on the site were paid ads? What if there were no search results?  What if [...]

Good Marketing is Like A Bicycle Wheel

My Marketing Wheel ProgramImagine a bicycle wheel. Got the picture? How many spokes does it have? Why so many? Because that’s what it takes to keep the wheel rolling smoothly. A wheel with only one spoke wouldn’t work at all. If it had only four, it would quickly lose it’s shape and create a pretty [...]

Eleven Keys to Success in the New World of Portrait Photography

Eleven Keys to Success in the New World of Portrait Photography. The business of Portrait Photography has changed dramatically in the last 5 years. First, we’re dealing with the new economic paradigm that will be the result of the deepest recession since the great depression. We’re likely to see people being much more careful with [...]

Which would you rather be – Henry Ford? Or a Butler?

This post might be somewhat controversial, because the thoughts tend to be counter to the common way of thinking in the portrait industry today.  But here goes anyhow – maybe it will spur some discussion. Which would you rather be?  Henry Ford or a butler….. Check into the discussion on just about any professional forum [...]