“I’m bawling my eyes out from a PHOTOGRAPHY WEBSITE. Now I understand what you’re talking about!”

Our new site went live yesterday, and we started to introduce it, and our new program to the world.  It’s http://www.footprintsontheheart.com.  The background to this project is contained in some other posts on the PSM blog. I’m encouraged by initial reaction.  Here’s one from another photographer on Pro4um (a teriffic PRO photography forum, if you [...]

Problem or Opportunity – The Choice Is Yours

Things have changed.  The Cheese has Moved.  The portrait market is much different than it was a few years ago. The digital revolution has had a big impact, no doubt.  According to some statistics I’ve heard, there are as many as four or five times the number of “professional” photogaphers in the marketplace as there [...]

Do You Do a GREAT Job Following Up on Leads? Here’s help.

Do you do a GREAT job of following up on all the leads you get? Well, WE DON’T in our studio, and it’s always bothered me. We don’t have a system in place, nor time to do manual follow ups with clients who inquire about our services.  AND I KNOW WE’RE LOSING BOOKINGS AND REVENUE [...]

If You’re Not The Lead Dog, The View Never Changes

What’s the difference between a photographer and a set of encyclopedias? When was the last time you saw someone actually purchase a set of encyclopedias? The change in technology, the internet, has made them pretty much a thing of the past. Nobody needs the bulky, immediately out-of-date books when you can quickly get just about [...]

Your USP

One of the things we all should have, in each of our markets (weddings, seniors, families, etc) is our Unique Selling proposition; that which makes us unique from every other studio in our market; that which would cause a customer to cancel their plans to use another studio and come to us once they see [...]