Portrait Studio Marketing

Marketing Resources for the Portrait Photographer

My success with Groupon

Wow, it’s been a while since I posted anything new here. Been concentrating mostly on responding to the rapidly changing marketplace, and spending what extra time I had with my grandchildren, the light of my life. Most of you have at least heard the name Groupon, but you may not be familiar with the specifics. [...]

“I’m bawling my eyes out from a PHOTOGRAPHY WEBSITE. Now I understand what you’re talking about!”

Our new site went live yesterday, and we started to introduce it, and our new program to the world.  It’s http://www.footprintsontheheart.com.  The background to this project is contained in some other posts on the PSM blog. I’m encouraged by initial reaction.  Here’s one from another photographer on Pro4um (a teriffic PRO photography forum, if you [...]

What if Google was Just an Ad Server

Thinking about the importance of relevant and interesting content to your website, as discussed in the article “I’ve Been Blogging All Wrong”: What if Google was just an advertisement site.  What if the only thing you got when you clicked on the site were paid ads? What if there were no search results?  What if [...]

  • What I'm Now Reading

    Planned books:

    Current books:

    • The Referral Engine: Teaching Your Business to Market Itself

      The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

    • Facebook Marketing: An Hour a Day

      Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith

    • Launch: How to Quickly Propel Your Business Beyond the Competition

      Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

    • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage

      Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman

    Recent books:

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  • Recommended Resources, Tools and Reading

  • The PSM Amazon Store

    I've put together an Amazon Store with the contents of my personal marketing and personal development library. These are books I recommend, and by purchasing them through this site, you help us pay the bills.