Which would you rather be – Henry Ford? Or a Butler?

This post might be somewhat controversial, because the thoughts tend to be counter to the common way of thinking in the portrait industry today.  But here goes anyhow – maybe it will spur some discussion. Which would you rather be?  Henry Ford or a butler….. Check into the discussion on just about any professional forum [...]

Problem or Opportunity – The Choice Is Yours

Things have changed.  The Cheese has Moved.  The portrait market is much different than it was a few years ago. The digital revolution has had a big impact, no doubt.  According to some statistics I’ve heard, there are as many as four or five times the number of “professional” photogaphers in the marketplace as there [...]

If something’s FREE, does it have any perceived value?

An interesting observation – Over the last several years, we’ve  offered a “free” family session to the families of each of our seniors.    We even sent everyone a certificate for the session along with a letter explaining why it was so important that they use it (basically, your baby is going off to college, and [...]

Your USP

One of the things we all should have, in each of our markets (weddings, seniors, families, etc) is our Unique Selling proposition; that which makes us unique from every other studio in our market; that which would cause a customer to cancel their plans to use another studio and come to us once they see [...]

Good Pricing Article from Inc. Magazine

Street Smarts People have a natural tendency to undercharge when they’re first starting out in business. But they can set their prices closer to market value if they take the time to think My friend Sam has a son, Philip, who started a software-development company a couple of years ago. After he’d had it up [...]