Portrait Studio Marketing

Marketing Resources for the Portrait Photographer

How Do YOU Buy and What Can You Learn From It?

So how do YOU buy? What marketing effects YOUR buying decisions? If you’re looking for a specific product or service how do YOU research it? What marketing tools do you find that motivates YOU? And isn’t it reasonable to think that if you do things this way, so do your customers? I have four “GO-TO” [...]

My success with Groupon

Wow, it’s been a while since I posted anything new here. Been concentrating mostly on responding to the rapidly changing marketplace, and spending what extra time I had with my grandchildren, the light of my life. Most of you have at least heard the name Groupon, but you may not be familiar with the specifics. [...]

“I’m bawling my eyes out from a PHOTOGRAPHY WEBSITE. Now I understand what you’re talking about!”

Our new site went live yesterday, and we started to introduce it, and our new program to the world.  It’s http://www.footprintsontheheart.com.  The background to this project is contained in some other posts on the PSM blog. I’m encouraged by initial reaction.  Here’s one from another photographer on Pro4um (a teriffic PRO photography forum, if you [...]

Eleven Keys to Success in the New World of Portrait Photography

Eleven Keys to Success in the New World of Portrait Photography. The business of Portrait Photography has changed dramatically in the last 5 years. First, we’re dealing with the new economic paradigm that will be the result of the deepest recession since the great depression. We’re likely to see people being much more careful with [...]

Passion; Are You an Innie or an Outie?

Passion; Are you an Innie or an Outie? As I write this, I’m thinking back several months ago to a sermon my pastor delivered one Sunday morning. “Don’t just volunteer for anything you’re asked to do. Find something you’re passionate about, and then volunteer” he told the congregation, in talking about service to the church [...]

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  • What I'm Now Reading

    Planned books:

    Current books:

    • The Referral Engine: Teaching Your Business to Market Itself

      The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

    • Facebook Marketing: An Hour a Day

      Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith

    • Launch: How to Quickly Propel Your Business Beyond the Competition

      Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

    • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage

      Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman

    Recent books:

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  • Recommended Resources, Tools and Reading

  • The PSM Amazon Store

    I've put together an Amazon Store with the contents of my personal marketing and personal development library. These are books I recommend, and by purchasing them through this site, you help us pay the bills.