What You Can Learn from Roger Ebert

I subscribe to a number of different marketing related blogs, and one of them is the Copyblogger.com. They recently posted  an article entitled ” What All Content Creators Need To Learn From Roger Ebert“. The article makes some great points that apply directly to what we do, regardless of copywriting. Focus on what you do [...]

“I’m bawling my eyes out from a PHOTOGRAPHY WEBSITE. Now I understand what you’re talking about!”

Our new site went live yesterday, and we started to introduce it, and our new program to the world.  It’s http://www.footprintsontheheart.com.  The background to this project is contained in some other posts on the PSM blog. I’m encouraged by initial reaction.  Here’s one from another photographer on Pro4um (a teriffic PRO photography forum, if you [...]

What if Google was Just an Ad Server

Thinking about the importance of relevant and interesting content to your website, as discussed in the article “I’ve Been Blogging All Wrong”: What if Google was just an advertisement site.  What if the only thing you got when you clicked on the site were paid ads? What if there were no search results?  What if [...]

But WHERE THE HECK ARE YOU?

Normally, I ignore the paid ads on Google, but I was checking out some of my keywords a few minutes ago, and just for fun clicked on one of the paid ads.  It took me to a pretty typical template website, nothing much to recommend the site itself, but what really got to me… NOWHERE [...]

I Hate Advertising – Part 2

So, what is the key to successful adverstising in our business? Well, the old rule of advertising is: – Get to the right person -With the right message -At the right time -With the right offer. First of all, we’re very fortunate in that we have a highly identifiable set of potential customers. Of the [...]