Don’t Drool and Drive

Great main headline on a Del Taco billboard I saw yesterday.  In four words, they said more than a mouthful.  Great illustration of the power of a well crafted headline

Good Marketing is Like A Bicycle Wheel

My Marketing Wheel ProgramImagine a bicycle wheel. Got the picture? How many spokes does it have? Why so many? Because that’s what it takes to keep the wheel rolling smoothly. A wheel with only one spoke wouldn’t work at all. If it had only four, it would quickly lose it’s shape and create a pretty [...]

Eleven Keys to Success in the New World of Portrait Photography

Eleven Keys to Success in the New World of Portrait Photography. The business of Portrait Photography has changed dramatically in the last 5 years. First, we’re dealing with the new economic paradigm that will be the result of the deepest recession since the great depression. We’re likely to see people being much more careful with [...]

Make It Personal!

There’s an old adage in marketing that people buy from people, not from companies, and it’s especially true in the portrait business.    Ours is a very personal business.  I’ve always thought that for some people choosing your photographer is like choosing your doctor.  Your doctor holds something very dear to you in his or [...]