Portrait Studio Marketing

Marketing Resources for the Portrait Photographer

A Treasure Trove of Knowledge

I have this bad habit of constantly reading books on marketing, business, self-improvement, customer service and the like.  And I’ve never been happy just getting the books at the library, because I like to create my own library. But over the last couple of weeks, I’ve discovered a great source that’s really allowing me to [...]

Testing the twitter interface

With the new tools, blog posts are now supposed to show up on Twitter

What does Red Robin and Borders have in common?

On the face of it, not much. BUT, there’s more than might meet the eye. We were having dinner there the other night, and I noticed that the coasters had trivia questions on them. Picking it up, and flipping it over, turns out that the trivia questions were from a game sold at Borders called [...]

A great video from one of the Marketing Masters – Seth Godin

A great video from Seth Godin, author of  Purple Cow, The Idea Virus, Permission Marketing, All Marketers are Liars and a bunch more.

Problem or Opportunity – The Choice Is Yours

Things have changed.  The Cheese has Moved.  The portrait market is much different than it was a few years ago. The digital revolution has had a big impact, no doubt.  According to some statistics I’ve heard, there are as many as four or five times the number of “professional” photogaphers in the marketplace as there [...]

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  • What I'm Now Reading

    Planned books:

    Current books:

    • The Referral Engine: Teaching Your Business to Market Itself

      The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

    • Facebook Marketing: An Hour a Day

      Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith

    • Launch: How to Quickly Propel Your Business Beyond the Competition

      Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

    • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage

      Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman

    Recent books:

    View full Library

  • Recommended Resources, Tools and Reading

  • The PSM Amazon Store

    I've put together an Amazon Store with the contents of my personal marketing and personal development library. These are books I recommend, and by purchasing them through this site, you help us pay the bills.