Are You One Of The Lucky Ones?
This is an email I’m sending to my customers today via Constant Contact. It’s a good example of the type of marketing messages I use in our studio. (the real one, by the way, includes some photographs as well). I think it’s a good example of emotionally based “experience” marketing. It’s personal in nature. I’m [...]
This Month’s Professional Photographer Magazine…
includes a couple of really great articles about debt, your business and you. One was written by Anne Monteith, the other by Frank Donnino. Both excellent, and both well worth reading. Pages 64 and 65, if I remember correctly (I don’t have the magazine in front of me as I type this). Frank talks about [...]
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What I'm Now Reading
Planned books:
- Younger Next Year: Live Strong, Fit, and Sexy – Until You’re 80 and Beyond by Chris Crowley, Henry S. Lodge
Current books:
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The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
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Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith
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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman
