Are You One Of The Lucky Ones?

This is an email I’m sending to my customers today via Constant Contact. It’s a good example of the type of marketing messages I use in our studio. (the real one, by the way, includes some photographs as well). I think it’s a good example of emotionally based “experience” marketing. It’s personal in nature. I’m [...]

This Month’s Professional Photographer Magazine…

includes a couple of really great articles about debt, your business and you. One was written by Anne Monteith, the other by Frank Donnino. Both excellent, and both well worth reading. Pages 64 and 65, if I remember correctly (I don’t have the magazine in front of me as I type this). Frank talks about [...]

People Buy From People – The Importance of Customer Relationships and How To Nurture Them.

Given the emotional state of the economy, it’s important that we all do everything we can to continue to market our services.  But at the same time, we all have to watch dollars very closely, and make sure every marketing dollar goes as far as it can. There’s a marketing truism that’s important to keep [...]

The PSM Forum

I’ve discovered that discussing the various articles through the use of comments appended to each isn’t the best way to exchange information. So I’m experimenting with a small forum dedicated to discussion of marketing and business practices. This is just the germ of an idea, but my goal is to make PSM this the best [...]

Google Optimizer (and other useful tools)

One of the basic tenets of marketing is test, vary and test again, so you know which of several ads, which of several headlines, which of several web pages is the most effective at conveying your marketing message. Sometimes easier said than done. For example, how in the world would you test 4 different opening [...]