You’re Not Really Buying the Water

Last Saturday, on the way to a wedding, my wife and I stopped at a store to pick up a couple of bottles of water to take with us. We were about 30 minutes early, and couldn’t get into the venue, so we also bought a coffee (you know me and my iced coffee from [...]

Why Your Customers WANT to Refer You

Any of you who have spent any time on the various on-line forums have seen discussions regarding which camera brand to buy. And usually, those discussions take on an almost religious zeal. Each side trying to convince the newcomer that the brand they use is THE ONE TO BUY! Now why is this? Is there [...]

A 20/20 Marketing Lesson From My Eye Doctor

Marketing lessons are EVERYWHERE! I was sitting in my eye doctors chair the other day, getting fitted for the new contact lenses you can wear even when you sleep, and even in this rather sterile room, came across one of those head slapping moments. Yes, it’s a rather obvious one, but I don’t think we [...]