Customers are NOT Disposable
A while back, I sent out an email titled “2×4 across the back of the head”. The principle topic was keeping in touch with your hard won customers. In short, we work hard to get new customers in the door, photograph them once (seniors, weddings etc) the forget about them and go out and work [...]
Just What Business Are You In Anyway?
Just what business are you in, anyway? This is the latest article being emailed to the Marketing Moments mailing list. Last Monday night (my first day off in about three weeks), my daughter and I went to a Class A professional baseball game here in Salem. The Salem Volcanoes vs. the Spokane Indians (can you [...]
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What I'm Now Reading
Planned books:
- Younger Next Year: Live Strong, Fit, and Sexy – Until You’re 80 and Beyond by Chris Crowley, Henry S. Lodge
Current books:
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The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
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Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith
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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman
