What About the Brides You Don’t Book?

Today, as I was sending out anniversary cards to our brides and grooms who got married in early September, a thought struck me. What about the brides that DIDN’T book us? When they set an appointment, we get their address and email address. Now you might think theres no percentage in even keeping this information. [...]

A Rude Awakening

Some number of months ago, I had a rude awakening. You see, I was sitting in a local restaurant on a Sunday morning, having breakfast. As I always do, I was looking at the Sunday paper, and scanning through the Milestones section. The place for all the birthdays, anniversaries, engagements, weddings etc. And much to [...]

What’s In A Name?

Earlier today, I heard an ad on the radio for a roofing company. The name of the company so struck me as brilliant, that I thought I’d share it with you. Their name?    WOODFEATHERS What a great choice! First, it’s unforgettable.  It just one of those names you’ll remember.  Which is more likely to stick [...]

A Testimonial for “How To Make Your Website etc Sell Like Crazy”

From Brian McDaniel, Pittsburg PA Heres my testimonial for what Freds talking about : I bought ‘How to make your ads, websites etc sell like crazy’ from Freds recommendation. Totally changed the way I thought about everything we do. I completely redid my website using my newfound knowledge. The info pages used to be just [...]