The Importance of a Business Plan

With so many new people joining the forum, and so many who are just beginning their businesses, I thought I’d resurect this old topic. What got me thinking about it was a post by Gena Jean, about her new studio space, and the sheer faith it takes to make that leap. BUt it doesn’t have [...]

A Quick Thought On Writing Markting Pieces

Marketing writing should be done for two types of readers; the readers and the skimmers. The skimmers will look at the headlines, the bold print, the PS. If something there catches their attention, they might read into a section or two, but you’ve got to get your points across with just those pieces. The readers [...]

Are You “Too Inexpensive”?

This afternoon, as I was returning to the office, I found that Valerie, our Studio Director, had been holding an impromptu wedding consultation with a drop-in bride. Apparently, I’m not needed any more since she did the whole thing without me… But that’s another story. What’s really interesting is a comment the bride made as [...]

An Educational Buying Experience

And Educational Buying Experience This went out to the mailing list today. If you haven’t subscribed to the Marketing Moments mailing list, send and email with the word SUBSCRIBE in the title, and I’ll add you to the list. If you’d signed up before using the manual process, and haven’t resubscribed using the automated one, [...]

You Are as You Think

This email is in response to all the comments I received back on a recent Marketing Moments email indicating that a number of people on the list are facing challenges in their business this year. Maybe this will help some of you. The period from October to April was a tough one in our studio. [...]