Shoes – Follow up

As a follow up thought, do you think that this store could easily identify it’s customers? That’s the first step to developing a great direct marketing campaign. Have readily identifiable customers, and be able to reach them. I’ll bet you could easily name a dozen categories of people and professions who spend a lot of [...]

The Importance of a Business Plan – follow up thought

For those who haven’t a clue as to how to write one, Palo Alto Software publishes two packages; Business Plan Pro and Marketing Plan Pro. I believe each package is under $100. This is the software that was recommended to us by the Oregon Biz Center people at a PPOregon Fall Seminar last year. I [...]

Referral Marketing Redux

Referral Marketing Those of you who’ve been reading any of my posts lately know that I’m on a real marketing crusade. Let me give you a little history. I have a degree in marketing, and spent 25 years as a sales rep for large scale computer companies. But when I went into business for myself, [...]

Last Week, I Bought A New Pair of Shoes

Well, they weren’t just shoes. They were $200 shoes. Especially designed for people who spend a lot of time on their feet. Weddings ususally wipe me out. 9 hours of constant on-the-go, on-my-feet activity. By the time the end rolls around, my back hurt, my feet hurt, my legs were tired. But I discovered two [...]

What You Can Learn from Oil Can Henry

A number of years ago, I had a boss who drove his Subaru 110,000 miles without an oil change.  Amazing. But most of us have at one time or another driven into an Oil Can Henry’s or one of the dozen or so other quick oil change places. Now, ever notice that you went in [...]