“…Those Stupid Little Cards”

The problem is most of what’s put in brochures is worthless information. It does nothing to bring the customers in. Then you’re reduced to getting simply the people who like the photographs, but losing out on those who just don’t know how to choose. I had a girl in yesterday who walked in the door [...]

Six Very Dangerous Words

6 of the most dangerous words – “it won’t work in my market”. Keeps us focused on the narrow methods that are usied in this industry, and keeps us from being open to ideas that work like gangbusters in other industries.

The Infamous Infomercial – THEY WORK

For some strange reason, running my own business has a tendency to cause me to wake up in the middle of the night thinking of things I need to get done. When that happens, I frequently get up (so I don’t wake my wife up tossing and turning), go to the family room, and watch [...]

The Power of Referrals

The Power of Referrals I posted this in the Marketing Library thread, but thought I’d add it here as well. Most of you know that I’m very excited by a couple of new books I found – see the marketing library thread for info. Well here’s another resource. Today I ordered a copy of Instant [...]