Why Do People Buy Our Products?
Let’s face it. No on NEEDS what we sell. You can’t eat it, it won’t provide you shelter or warmth, it doesn’t bring safety or security (anyone remembering Maslows Heirarchy of needs here?) So why do people buy what we sell. What are the compelling benefits that will cause them to spend money on our [...]
I, Me, My – NOT! – A Great Example of What Not To Do
This afternoon, out of curiousity, I clicked on one of the Google ads that appears at the bottom of Pro4um. This particular ad is for a photographer here in the northwest. I checked to make sure he isn’t a Pro4um member before I posted this, because I wouldn’t want to embarass one of our members. [...]
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What I'm Now Reading
Planned books:
- Younger Next Year: Live Strong, Fit, and Sexy – Until You’re 80 and Beyond by Chris Crowley, Henry S. Lodge
Current books:
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The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
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Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith
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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman
