Portrait Studio Marketing

Marketing Resources for the Portrait Photographer

Objections Are Your Friend

Validating Objections Objections aren’t a rejection, but they are a selling opportunity, and even a buying sign. If a customer simply says “no thanks”, you have a problem, but if they say “No, because…..” you have an opportunity. Frequently, a potential customer will throw out an excuse as to why they aren’t going to choose [...]

Questioning Your Customer – Part 2

OPEN CLOSED DIRECTIVE REFLECTIVE These are the 4 types of questions in your information gathering process, just to summarize the above. Closed – can be answered yes or no – When in the information gathering stage, AVOID these kind. They lead nowhere, and make you sound like an interrogator, plus they give you no more [...]

  • What I'm Now Reading

    Planned books:

    Current books:

    • The Referral Engine: Teaching Your Business to Market Itself

      The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

    • Facebook Marketing: An Hour a Day

      Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith

    • Launch: How to Quickly Propel Your Business Beyond the Competition

      Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

    • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage

      Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman

    Recent books:

    View full Library

  • Recommended Resources, Tools and Reading

  • The PSM Amazon Store

    I've put together an Amazon Store with the contents of my personal marketing and personal development library. These are books I recommend, and by purchasing them through this site, you help us pay the bills.