There’s Only One Reason to Advertise – SELL SOMETHING
Recently there was a thread about the effectiveness of TV advertising for photographers (a whole subject in itself). During that discussion, an important point started to come out that I thouht might make for a good “moment”. There are several kinds of adverstising. One type, used quite a bit by very large corporations with mega [...]
If You’re Not The Lead Dog, The View Never Changes
What’s the difference between a photographer and a set of encyclopedias? When was the last time you saw someone actually purchase a set of encyclopedias? The change in technology, the internet, has made them pretty much a thing of the past. Nobody needs the bulky, immediately out-of-date books when you can quickly get just about [...]
Search Portrait Studio Marketing
What I'm Now Reading
Planned books:
- Younger Next Year: Live Strong, Fit, and Sexy – Until You’re 80 and Beyond by Chris Crowley, Henry S. Lodge
Current books:
-
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
-
Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith
-
Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
-
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman
