There’s No Such Thing as a Single Mailing
Having moved into our new studio, we are free of the limitations (real or imagined) of working out of our home, and now starting to do the marketing I always knew I should do, but was reluctant to implment. One of the early lessons we learned is that there is no such thing as a [...]
Another Pricing Thought
There are a number of factors that have to go into your pricing model. First, you MUST consider EVERYTYHING it costs you to produce any product, including such things as packaging, freight, the prints themselves and anything else that is a direct cost. Too many times, new photographers think that if they pay $4 for [...]
Three Important Questions
In your potential customer’s minds, there are three questions floating around that you MUST be able to answer with any and all of your marketing efforts. The three questions are: Why should I buy? Why should I buy NOW? and Why should I buy from YOU? Unless you can well answer all three questions, your [...]
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What I'm Now Reading
Planned books:
- Younger Next Year: Live Strong, Fit, and Sexy – Until You’re 80 and Beyond by Chris Crowley, Henry S. Lodge
Current books:
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The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
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Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith
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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman
