The Lost Opportunity
How many times have you attended a seminar or convention to listen to a noted speaker, and ended up purchasing the materials right at the seminar because there was a “special deal” only available if you purchased there? What was is that made you act NOW? The materials? They’d have been just as good a [...]
Just Because You Built it, They Won’t Necessarily Come.
This may seem as fundamental as breathing, but I don’t think it can be emphasized enough. People will not beat a path to your door unless they know about you and have some reason to act NOW. Marketing is a basic necessity for every studio, and if you’re not good at it, or don’t want [...]
What Makes You Unique?
What make you unique? Why would a customer chose to purchase from you instead of any of your competitors? For every market you serve, seniors, weddings, etc. you need to be able to articulate what is different and unique about you. A number of the marketing books refer to this as your USP, or Unique [...]
« go backSearch Portrait Studio Marketing
What I'm Now Reading
Planned books:
- Younger Next Year: Live Strong, Fit, and Sexy – Until You’re 80 and Beyond by Chris Crowley, Henry S. Lodge
Current books:
-
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
-
Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith
-
Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
-
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage by Ann Handley, C.C. Chapman
