Pricing Thoughts

I have a burden rate for myself ($100 an hour), plus one for each of my staff members ($40 per hour). These numbers are a bit arbitrary, but basically are 4 times their hourly wage, making sure I not only cover all my direct labor expenses, but also indirect labor costs, and a profit for [...]

Use ‘em or Lose ‘em

As an industry, we have a tendency to place our marketing resources into gathering new customers, and too frequently ignor the gold mine in our current customer data base. Studies show garnering a new customer costs about 10 times what it costs to get a current customer to purchase from you again. How many of [...]

The Power of the Press

Are you taking advantage of the free publicity you can get from issuing press releases? Most newspapers will print information of special interest that is happening to businesses in their business section. And the strange thing is PEOPLE READ THESE. As an example. Two weeks ago, we submitted a press release and a photograph of [...]